“The real glory is being knocked to your knees and then coming back.
That’s the real glory. That’s the essence of it.”
─ Vince Lombardi, American Football Coach
After the turkey and the football, we have turkey sandwiches. After Thanksgiving we have Black Friday and Cyber Monday, with Small Business Saturday sandwiched in between. Seriously? OK, let’s talk turkey! We celebrate local small businesses and America’s entrepreneurial spirit this year on Saturday, November 27th. And seriously, independent restaurants and retailers need support more than ever as they start fresh after the pandemic hit them hard. As SBA lenders, you know it well.
Small Business Saturday kicks off the holiday shopping blitz, encouraging shoppers to explore the creative originality of local small shops. And importantly, deciding to Shop Small® on the Saturday after Thanksgiving has benefited the economy – an estimated $19.8 billion spent in nearly 32 million small businesses in 2020.*
SBA has co-sponsored this day since 2011. Ongoing SBA initiatives, plus new legislation and regulations, give a big boost. Yet small businesses need more support – and more than one good day a year – to survive and thrive. Small Business Saturday gives you an opportunity to check in on the local small businesses in your portfolio. Reach out. Drop in. How’s business? Follow up: Communicate with local small businesses about SBA loans and Agency resources including the new Community Navigator Pilot Program.
Let’s give America’s small businesses a leg up. Support the entrepreneurs who took the giant leap to follow their dreams. It’s good business!
*2020 Small Business Saturday Consumer Insights Survey
commissioned by American Express