J.R. Bruno & Associates

At J.R. Bruno & Associates we have successfully served nearly 300 financial institutions across the country during our 21 years in business. Contact JRB.

JRB: Expertise to Produce Bottomline Results

Welcome to J.R. Bruno & Associates. As a leading SBA and business lending consulting firm, we've helped more than 200 institutions create and maintain profitable business lending programs since 1994. Our JRB Team has the expertise to develop business lending program from the get-go and bring it to profitability. Acting as change agents on an outsource basis, we analyze current operations and staff capability and initiate overall change, including procedures and processes resulting in a business lending sales culture throughout the organization.

Here's the latest from J.R. Bruno.
To discuss your business lending needs Contact JRB.

Events & Conferences

NAGGL Lending Technical Conference
May 5-7, 2015: San Antonio, TX, Exhibiting

NAGGL Annual Conference
November 2-4, 2015: Las Vegas, NV, Exhibiting


SOP 50 10 5 (G): Continuing its initiative to stimulate lending for SBA Small Loans* the Agency issued SOP 50 10 5 (G), “Lender and Development Company Loan Programs.” Effective on October 1, 2014, this SOP updates SOP 50 10 5 (F), that was effective July 1, 2014. The most recent SOP changes concern 7(a) and 504 program eligibility related to the personal resource test, the 9-month rule, and 3rd party lender collateral requirements.
*Any loan of $350,000 or less except SBA Express and Export Express

Experience & Marketing Savvy

Are you a lender creating or expanding a business lending program? A business owner looking for financing? Our JRB Team of former financial institution executives and SBA experts has more than 200 years of combined commercial lending experience and can assist you with every aspect of the business loan process. No "cookie cutter" solutions here. Our services are tailored to meet individual needs and include total outsourcing, loan packaging, portfolio review and due diligence, technical support, business development, marketing strategies, team training, and more. We look forward to helping you achieve profitable results! Contact JRB.


Check out our eBulletins addressing issues critical to the business lending community.
Stay up to date on the latest industry issues and trends.
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We're excited that CUES Business Lending Edge online newsletter is featuring our eBulletins. Business Lending Edge is issued quarterly and is geared specifically to SBA and credit union business lenders. It's one more way we serve the business lending community. Check out the latest: Insurance Questions for Business Lenders.

"After reviewing other options, we liked the way J.R. Bruno & Associates offered us the ability to have their team train us and help set up our member business lending program, and then to use their services as long as we need them."
Jennifer Denoo
Chief Operations Officer
Great Basin Federal Credit Union